Notes
Short field notes on measuring mobile onboarding funnels—written for product and analytics teams who need clearer decisions, not louder dashboards.
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Name the step, not the screen colour
When a redesign renames a permission prompt, every funnel report keyed on the old label goes quiet.
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Cliffs that lie about abandon
A missing mid-funnel event invents drop-off that the product never caused.
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GMT cohorts and activation ghosts
Day-one activation can move when clocks and user IDs move—not when the funnel does.
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What API Toolkit Digital will not sell you
Expect clearer onboarding funnel decisions—not a managed dashboard subscription.
