Service model
Funnel atlas
A shared language for the ways people move through mobile onboarding—so debates start from observed sequences, not slides about intended journeys.
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Dormant steps
Screens that ship with copy and zero returning sessions. Often an event never fired—or the entry sits behind a permission gate users abandon. Inventory first; redesign second.
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Single-shot gates
Opened once during install, never again. Healthy for one-time permissions; unhealthy for core value screens. Activation Cohort Study separates intentional one-time use from forgotten panels.
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Weekly activation paths
Install → welcome → permissions → account → first key action. When a middle step goes silent after a release, charts invent abandon that product never caused. Drop-off Path Diagnostic walks the path on device.
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Plan-gated clusters
Steps only free-tier users never see—or only premium accounts touch. Measuring them without plan properties mixes audiences and invents false funnel gaps.
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Cross-surface handoffs
Start in a push or deep link, finish inside the app. Identity resets make completers look like new abandoners. We check stitching rules before blaming the welcome carousel.
Ready to map your onboarding funnel?
Most teams begin with an Onboarding Funnel Inventory. If one path already argues with reality, tell us which sequence and we will suggest a Drop-off Path Diagnostic instead.