Service
Activation Cohort Study
Rebuild who finishes onboarding—and whether the chart moved because of product, or identity and timezone drift.
£7,450 · 3-week study
Day-seven activation looks healthier after an SDK upgrade until someone notices anonymous-to-known stitching changed. UTC warehouses mixed with UK product calendars invent lifts that never happened in the app.
This study rebuilds activation cohorts from raw history, checks identity continuity across install, login, and first key action, and tests early funnel touches against later return. Sample limits stay visible.
You leave with behaviours worth protecting, artefacts to stop celebrating, and a cohort outline your analysts can maintain after we leave.
Included
- Activation cohort rebuild
- Identity continuity checks across surfaces
- Behaviour shortlist for the next release
- Analyst handoff outline